First-class IT support for small businesses and home users across London.
Frequently Asked
Questions...
The secret to forging an innovative and unique web site is
being able to fuse aesthetics and functionality. While
it is extremely important to make a site visually
attractive, it is equally important that every site must
be easy to use and intuitive.
Cyber Solution combines
technology and superior artistic talent to make this
happen. We believe that your Internet presence is a
direct reflection of your company. With this in mind we
strive to create web design solutions that maximize the
look and feel of your company’s identity.
Answers to commonly asked questions about
web design,
web hosting and search engine placement.
Why do I need a professional web
designer/developer to create, update or maintain my
web site?
If you are serious about your Internet presence and
you are utilizing your web site as a marketing or
e-commerce tool, you want your web site to be
optimized to reach your target audience. A
professional developer/designer goes beyond the
visual aspects of the web site and assures
that the site functions properly, and provides
"behind the scenes" enhancements and development
that may not be known by non-professionals or seen
by the user. This includes but not limited to
optimization for search engine readiness, meta tag
development, graphics optimization, and script and
code development.
Can you "guarantee" top ranking
on the Search Engines?
Guaranteeing a top ranking in the search
engines is impossible. There are over 25
Billion web sites on the Internet and
thousands more submitted every day.
CyberSolution.co.uk
will optimize your web site to
be search engine ready for key
words that you believe your target
audience will use to find you.
The web sites developed by
CyberSolution.co.uk are designed to be
search engine ready for key
words associated with their business
types, product, services and location.
How will clients find my web
site?
You do not want to rely solely on the
search engines for getting traffic to
your site. The search engines can take
weeks even months to list your site
unless you are willing to pay for
submission. For your web site to get
noticed and used, you need to
have a marketing strategy. Make
sure that your web site address
is on all of your current marketing
tools, such as your brochures,
newsletters, business cards, e-mail
correspondence, business letterhead, and
other media advertising such as
newspaper or radio. Include your web
site address in your phone mail message.
Make sure that all of your current
clients know your web site address. Send
them an e-mail or a post card announcing
your site. I also recommend
listing your site with all appropriate
indexing or link services, such
as local and national business listing
sites. There are many sites that offer
links to web sites within business or
interest categories.
How long does it take to get my
site listed on the search engines?
Each search engine has
its own schedule for spidering/indexing and
listing web sites.Search
engines do not guarantee inclusion from
their free submissions and do not give a
time line for inclusion, however most web
sites that are optimized to be "search
engine ready" do get listed.(All web sites developed by
CyberSolution.co.uk are optimized for
inclusion on the search engines.)
You can choose to pay for inclusion of your
website to many of the search engines,
normally they have information on how soon
your listing will appear with the paid
inclusion. Most of the paid inclusion plans
require payment annually or monthly to keep
you in their database. There are also
"Pay-Per-Click" advertising options.
CyberSolution.co.uk will be happy to assist
you with your online marketing plan.
Google,
the most frequently used search engine,
currently takes about one to three months to
index and reindex pages. Google does not
have a paid inclusion option. Yahoo/HotBot/Overture/MSN/About
do not guarantee that they will
list all sites that are submitted to them
for free. Other search engines have the same
one to three month inclusion time.
Once your URL has been
submitted to the search engines, the next
thing for you to do is be patient. Unless
you have paid for inclusion, you may need to
wait for up to three months. Repeated
submissions to the search engines does not
increase your chances of a more rapid
listing and resubmission once you are listed
does not improve your ranking unless you
have changed your page content.
If you choose or want
faster inclusion, CyberSolution.co.uk can
assist you to find the most economical way
to pay for inclusion. Paying for inclusion
is optional.
What if I change my mind about
the design or features, or want to add
more features?
A web site is very flexible.
What you start with can change
and evolve as you need or want.
A web site is not like purchasing
printed material where once it is
printed you are stuck with it as it is.
Your web site can change any time you
want. You can change anything
from the text content to the overall
design, or add new feature to your
existing site any time you
choose. Keep your visitors
interested in returning by
keeping the information on your site
current and changing the site to include
new information . As your webmaster I
will assure that your site is kept
current and updates are done in a timely
manner.
How do I choose a domain name?
Your domain name can be what ever you
choose as long as it is available for
purchase. It is recommended that you try
to match your business name to
your domain name as closely as
possible. Many people searching for your
business on the web will try typing in
www.yourbusinessname.com to
find you before attempting a search.
Domain names cannot be longer than 63
characters. Your domain name must be
registered and an annual fee paid. (New
domain name registration and annual
renewal is included as part of the
webmaster package provided by
CyberSolution.co.uk.) You can check
availability
|
Domain Names |of domain names by sending
a mail to
webmaster@cybersolution.co.uk .
If you have more question about having a professionally designed web
site, please feel free to contact
.
There is no charge to have questions answered.
What is Domain Name?
What is Web Hosting
What is E-commerce?
1.What is a Domain Name?
Your Domain Name is Your
address on the Web. Just like people use Your phone number to call You
on the phone, Your Domain Name allows people to access Your site on the
Web. Clever, simple, or easy to remember Domain Names are most desirable
as they can play a large part in attracting visitors to Your site.
Most Domain Names end with ".com (commerce)" (such as
soufyandesigns.com), but other extensions such as ".net (network)"
and ".org (organization)" are also available. In addition Domains can be
used with Your e-mail accounts allowing You to send and receive e-mail
with addresses such as "support@Yourcompany.com"
Why do I need a Web site?
Five years ago having a Web site was a vanity.
Two years ago having a Web site was trendy.
Today having a Web site is a
NECESSITY.
People are using the Web
for everything from researching schoolwork to buying dinner. It's quick
and convenient. You can do practically anything right from the comfort
of Your home!
Even people who prefer to shop off-line are researching products on the
Web. These days when people are trying to find You, the first place they
look is on the Web - and if they don't find You, they will probably find
someone else!
What can a Web site do for me?
Your Web site can be used
for a large number of tasks such as:
Making public announcements
Providing support to Your customers
Receiving feedback from Your visitors
Sharing/distributing files and images
And, of course, selling Your products
Those might not sound
impressive, but don't forget that You'll be able to do those things for
people around the world at any time of day or night. You have the
potential to become a house-hold name 10,000 miles away.
How does a Web site work?
A Web site is simply a
collection of files that reside on a computer connected to the Internet.
When someone visits Your site, they are actually contacting that
computer, and that computer (called a Web server) gives the visitor the
files they want to see.
It sounds very simple, but most normal computers don't have the power or
the software needed to constantly respond to all the requests made by
all the visitors to a site. And even if they did, they'd need an
extremely fast connection to the Internet to keep up with all the
requests.
Most people and small companies don't have the
resources to run a Web server, and that is where Web Hosting comes
in.
To have a Web site on the
Internet You first need to have a Web server. Unfortunately, owning a
Web server can be very costly and requires technical expertise that most
businesses don't have. This is where Web Hosts come in.
Web hosting companies provide the equipment and
other technical resources that You need without the headaches that
come when You have to do it Yourself.
Think of a Web Host as
the landlord of building. A landlord rents out storefronts to various
businesses. Each business decorates and runs their store differently,
and doesn't worry about the maintenance of the building.
In a similar way a Web Host rents out space on a Web server (or entire
Web servers), to various businesses. Each business builds their own Web
site and never has to worry about the maintenance of their Web server.
In other words, the Web Host provides the place
on the Internet where Your Web site lives. It's a lot cheaper than
buying You own server, and You don't have to hire the technical
staff to take care of it.
E-commerce is the buying and selling of
goods and services across the Internet. An e-commerce site can be as simple
as a catalog page with a phone number, or it can range all the way to a
real-time credit card processing site where customers can purchase
downloadable goods and receive them on the spot. E-commerce merchants can
range from the small business with a few items for sale all the way to a
large online retailer such as buy.com.
Helpful Definitions
Ad Clicks
Number of times that a viewer clicks on an ad banner.
Address Verification
Process used by a credit card processor or other party to verify that a
customer's ordering address matches their records.
Automated Clearing
House
An ACH transaction is an electronic fund transfer through the Federal
Reserve Bank from a checking or savings account
Authorization
The process of checking the validity and available balance of a customer's
credit card before the transaction can be accepted.
Bandwidth
The amount of information (Web pages, text, graphics, video, sound, etc)
that is downloaded through a connection.
Banner
An interactive ad placed on a Web page that is linked to an external
advertiser's Web site or another internal page within the same Web site.
Certificate Authority
A Certificate Authority (CA) is a third party which verifies the identity of
merchants and their sites. The certificate authority issues a certificate
(also called a digital certificate or an authentication certificate) to an
applicant company, which can then put the certificate up on its site.
Commerce Server
The server that manages and maintains all transactional and backend data for
a commerce Web site.
Cross Promotion
The promotion of a Web site through other traditional forms of advertising
such as magazines, newspapers, radio, TV, billboards, etc.
Delayed Settlement
Processing
Once a transaction has been authorized, the merchant must ship the hard
goods before a transaction can be settled. Delayed settlements are stored
online until the merchant selects the transactions for settlement.
Digital Certificate
A Digital Certificate issued by a Certificate Authority certifies that a
merchant and a particular Web site are connected, just as a photo on Your
driver's license connects Your identity with Your personal details. A
Digital Certificate verifies to the shopper that the virtual store is
actually associated with a physical address and phone number which can
increase the shopper's confidence in the authenticity of the merchant.
Distribution Channel
The method through which a product is sold including retailers, catalogers,
Internet commerce Web sites, etc.
Domain Name
The unique name of an Internet Web site. For example,
yahoo.com is a Domain Name.
Download
The transfer of information from the Internet to the browsing computer.
Drop Ship
The shipping of a product directly from the manufacturer to the customer
without requiring the retailer to carry inventory.
Electronic Software
Distribution
Software that can be purchased and downloaded directly from the Internet.
Hit
Each time a Web server sends a file to a browser, a "hit" is recorded in the
server file logs.
Home Page
The first page through which a viewer usually enters a Web site.
HTML
Hyper Text Markup Language is the standardized language which allows Web
browsers to interpret Web sites.
HTTP
Hyper Text Transfer Protocol is a protocol which allows computers to
communicate with each other.
Keywords
Words that may be used by viewers searching for information. Keywords can be
purchased from search engine companies so that an appropriate ad banner may
be displayed when a viewer searches for a particular word.
Off-Line Transaction
Processing
Capture of order and credit card information for later authorization and
transaction processing through a traditional card swipe terminal or through
a computer.
Order Confirmation
An e-mail message notifying a customer that an order has been received and
will be processed.
Order Management System
A system that accepts orders and initiates a process that results in the
outbound shipment of a finished good.
Real Time Credit Card
Processing
Online authorization of a credit card number in real time informing the
merchant that the card has been approved.
Settlement
Once the goods have been shipped to the customer, the merchant can key a
transaction for settlement at which time the customer's credit card is
charged for the transaction and the proceeds are deposited into the merchant
account.
SSL
Secure Socket Layer is an encryption technology on the server that scrambles
important data such as credit card numbers and order information when it is
being stored or passed from one computer to another.
Shipping Confirmation
An e-mail message that notifies a customer that an order has beenshipped.
URL
Uniform Resource Locator which describes the "address" for a document on the
Internet.